Adidas came in as a new brand at Zound Industries, without brand guidelines for the headphones or packaging. As a part of Zound Industries in-house team we created a packaging with a strong sustainability focus. A foldable packaging that is sent flat from the packaging supplier to the headphone factory before assembling the product. No glue or adhesive tape is required for the construction, which makes it environmental friendly and easy to recycle. The fact that we used silkpaper to protect the product makes the concept work for all headphones, no perfect fit between part is needed which saves time, but it is also a flirt with the classic Adidas shoe boxes.
Conceptualization, visualization, mockups, presentations, production dielines, coordinating production.