Lotsen packaging

Lotsen was the third speaker to be launched for Urbanears. As a part of Zound Industries in-house team, we developed the packaging for Lotsen as well as its two bigger siblings. Since there were no previous speaker packagings to be inspired from, we had to translate the hedphone packaging values into a new kind of packaging with totally different requirements.



Conceptualization, visualization, mockups, unboxing experience, presentations, production dielines, coordinating with graphic designer, sourcing, pack-supplier and the speaker factory.